OPAC - The Open Source Political Action Committee


OVERVIEW: An open source network of volunteers to create and disseminate media, digital, and print assets in 10 key target swing states, focusing on flipping control of the senate in the Nov. 3rd 2020 election.

ABSTRACT:

 

  • Due to the ongoing assaults by the Trump administration on our civil, environmental, and human rights, as well as the direct attempts to undermine our constitutionally protected free and fair elections, it is critical for an overwhelming number of Americans to protect their rights and their future by voting Nov. 3rd.

  • We have a short amount of time to make these needed impacts and extremely limited resources, so we must make investments where they are needed most. As Michelle Obama said in her powerful DNC convention speech, many districts in 2016 went to Trump and the GOP by a margin of less than ten votes per precinct. If we can get a relatively small number of people in high impact target districts informed, engaged, and energized, we may well be able to provide the crucial added votes that will determine many of this year's electoral contests.

  • While the Biden/Harris ticket is performing very well in recent polling, regardless of the outcome of the Presidential election, control of the Senate is the most important goal, and yields the highest return on our limited investments of time and energy. 

  • Mitch McConnell has demonstrated a willful, sustained, and systematic desire to obstruct and subvert American legislative process and democratic norms to enrich top members of the GOP and shield them from oversight or criminal liability. As long as he can use the power of the GOP Senate Majority to stall needed legislation and criminal investigations, little social justice or progress is possible, even with a Democrat controlled House of Representatives and White House.

  • Conversely, even if the Trump administration managed to manipulate the results sufficiently to claim re-election, a Democratically controlled House and Senate would be able to properly investigate his administration for their multiple high crimes and misdemeanors, reveal the truth of their actions, and remove them from office. 

  • Senate elections have an added bonus in that they are directly representative statewide, so they are not affected by partisan gerrymandering efforts, and large turnouts in more populated major urban areas can more easily overcome low population rural conservative districts.

  • For these reasons, if we concentrate our efforts very specifically to focus on the three to five major cities in the highest impact swing states of Maine, North Carolina, South Carolina, Georgia, Montana, Iowa, Alaska, & Kansas (listed in order of likelihood to flip) then we have the potential for adding critically needed votes to critically needed races. 

  • By organizing a small but nationwide network of volunteer content creators and distributors, we can leverage crowdsourced creative energy with targeted distribution efforts, resulting in potentially tens to hundreds of thousands of additional impressions on prospective voters nationwide.

  • One of the strengths of the open source framework is anyone in the country can contribute and see their ideas spread. A talented but unknown young designer in rural Alabama could design a beautiful and impactful flyer, upload it to the central resource hub, and have their design printed and displayed -with credit- at public venues and online communities throughout America. As each node adds more local volunteers and activists who contribute to the network, the creativity, robustness, reach, and strength of the entire network increases.

  • This model provides a way for everyday Americans to directly get involved and impact the future of their country, creating one that is more equitable, accountable, and sustainable. 

 

TIMELINE:

  • Mon. Aug 31st: Create wireframe landing website with core values, project overview, and basic volunteer form

  • Fri. Sept. 4th: Post Nationwide call for volunteers, focusing on target states

  • Sept. 2nd-10th: Create orientation & information resource kits

  • Thurs. Sept 10th: Review and nominate applications & send information & orientation packet to successful applicants

  • Mon. Sept 14th: Hold 2 hour orientation trainings with State Coordinators and City Leads communicating goals & next steps

  • Mon. Sept 14th-Nov. 1st: Hold regular weekly support calls providing coaching, collaboration, & cross pollination. Specific calls include:

    • 2 hr weekly State Coordinator support calls

    • 2 hr weekly City Lead support calls

    • 1.5 hr Strategy/messaging/dynamic response calls

    • 1.5 hr Design Rodeo and Meme Roundup

  • Tues. Sept. 22nd: Launch “Six Weeks to Save America” campaign

    • Distribution of assets to target locations

    • Direct voter education/engagement 

    • Continue volunteer recruitment

    • Building a funnel to build existing voter initiatives

ROLES & RESPONSIBILITIES:

Examples of City Lead responsibilities:

  • Participating in Sept. 10th orientation & training call

  • Participating in weekly 90-120 min. statewide support & coordination calls

  • Identifying local volunteers to design and distribute new assets  

  • Identifying local distribution hubs and organizational and business partnerships for distribution of assets

  • Hold volunteer orientations, meetups, design jams, & distribution events

  • Hearing challenges and concerns of local chapter, and communicating those to State & National Coordinators.

  • Capturing local engagement & event data and communicating to State & National Coordinators.

Examples of State Coordinators responsibilities:

  • Participating in Sept. 10th orientation & training call  

  • Participating in weekly 90-120 min. statewide support & coordination calls

  • Participating in weekly 90-120 min nationwide support & coordination calls

  • Identifying new City Leads as needed

  • Supporting City Leads with recruitment and distribution initiatives

  • Ensuring all City Leads are maintaining sufficient activity & outreach levels, and providing support and ideas as necessary

  • Coordinate engagement & event data to state

RESOURCES:

The Resource Kit for Coordinators and Leads would include:

  • Templates for outreach flyers

  • Sample agendas and best practices for facilitating volunteer meetings

  • Access to online content coordination hub to upload new designs and download top assets

  • Potential location guide to distribute content, both in person and online

  • Calendar for major dates, registration cutoffs, etc.

  • Resources for where to find locally relevant electoral data & regulations

  • Core values

  • Messaging guides

  • Style guides & design resources

 

OPEN VOLUNTEER POSITIONS:

  • Copywriters

    • Help write copy for website, social media, outreach, etc.

    • Work with graphic designers to create assets

    • Est. Involvement: 2-4 hrs/week 

  • Web Designer

    • Help design and manage basic site functionality, adjust site features as needed

    •   Est. Involvement: 2-4 hrs/week  

  • Graphic Designers

    • Create digital and print media

    • Est. Involvement: 2-4 hrs/week

  • Social Media Manager

    • Manage social media accounts

    • Est. Involvement: 2-4 hrs/week  

© 2018 by GKI